Michael Lavelle Wines, established in June 2020, is recognized for its unique approach to winemaking, tailored to millennials and minority audiences. Their first release, the Iris Rosé, blends Cabernet and Pinot Grigio grapes for a crisp and refreshing taste. The brand extends to other varieties like the Iris Zinfandel and Chenin Blanc, all sourced from California. Beyond winemaking, Michael Lavelle focuses on education, philanthropy, and art through partnerships and initiatives like Gallery Lavelle. This blend of quality winemaking and cultural engagement has earned them accolades in top publications and restaurants.