I'm Charles Everett III—your go-to guide in the world of Black-owned spirits, wine, and beer. What began as a simple search for Brough Brothers Bourbon has blossomed into @urfriendcharles, now the largest digital platform dedicated exclusively to showcasing and selling Black-owned spirits.

With my background in supply chain management, storytelling passion, and commitment to uplifting small businesses, I've made it my mission to spotlight the craft, culture, and creativity behind minority-owned brands. Because I believe every great spirit comes with an even greater story—and these are stories that deserve to be told.

What You'll Find Here

A carefully curated selection of Black-owned spirits, all available for purchase online.

The most in-depth Black-owned founder database—search by women-owned, veteran-owned, LGBTQ-owned, HBCU-founded, Caribbean-owned brands, and more.

Little Charles, your AI guide, helping you find the perfect bottle based on your taste.

The Black-Owned Beer Guide, making it easy to find local Black-owned breweries in your area.

Expert insights on whiskey, bourbon, wine, and cocktails—without the gatekeeping.

Join the Movement

Whether you're just beginning to explore craft spirits or you're a seasoned connoisseur looking to support Black entrepreneurs, @urfriendcharles is your home base. I'm here to make discovering Black-owned brands not just easy, but enjoyable and meaningful.

So pull up a chair, explore our selections, and let's sip Black together. Cheers! 🥃

Let's Stay Connected!

Follow me on social media for the latest Black-owned spirit spotlights, exclusive content, and behind-the-scenes moments:
📲 Instagram & TikTok: @urfriendcharles

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