I’m Charles Everett III — your guide in the world of Black-owned spirits, wine, beer, and beyond. What started as a simple search for Brough Brothers Bourbon has grown into UrFriendCharles, the largest digital platform dedicated exclusively to showcasing and selling Black-owned spirits.

With a background in supply chain management and a passion for storytelling, I set out to make it easier for people to discover, enjoy, and support underrepresented founders in the spirits industry. Because every great bottle comes with an even greater story — and those stories deserve to be heard.

What UrFriendCharles Is

UrFriendCharles is more than a store — it’s an end-to-end system built to make discovering, supporting, and celebrating Black-owned spirits simple and meaningful. Everything we do fits into four pillars:

Shop

Nationwide shipping to 44 states, direct buy buttons, and store locators connect you to Black-owned brands wherever you are. From curated bottles to future features like personalized matchmaking, shopping on UrFriendCharles means supporting underrepresented founders with every purchase.

Discover

Education meets access. Learn through founder stories, tasting notes, and cocktail recipes. Explore our one-of-a-kind Founder Tags — filters that let you search by women-owned, HBCU-founded, Divine 9, veteran-owned, LGBTQ-owned, and more. Coming soon: Little Charles, your personal AI guide, plus dedicated tools like the Black-Owned Beer Guide and a Black-Owned Liquor & Wine Store Finder.

Kickback

More than commerce, UrFriendCharles is about culture and connection. From happy hours and tasting events to our Good Projects partnership (link), we create ways for people to come together, build community, and support causes that matter.

Blog

We’re not just selling bottles — we’re telling stories. Our blog breaks down industry insights, shines a light on overlooked founders, and helps you understand everything from whiskey terms to cocktail recipes. It’s education without gatekeeping, designed to empower your next sip.

Join the Movement

Whether you're just beginning to explore craft spirits or you're a seasoned connoisseur looking to support Black entrepreneurs, @urfriendcharles is your home base. I'm here to make discovering Black-owned brands not just easy, but enjoyable and meaningful.

So pull up a chair, explore our selections, and let's sip Black together. Cheers! 🥃

Let's Stay Connected!

Follow me on social media for the latest Black-owned spirit spotlights, exclusive content, and behind-the-scenes moments:
📲 Instagram & TikTok: @urfriendcharles

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