Privacy policy
Last updated: April 24, 2026
UrFriendCharles operates this website and provides a curated shopping experience featuring spirits, wine, non-alcoholic products, and related goods (the “Services”). Our platform is powered by Shopify and supported by a network of retail and brand partners.
This Privacy Policy explains how we collect, use, and share your personal information when you visit our site, make a purchase, or interact with us.
By using our Services, you agree to the practices described below.
How UrFriendCharles Works
UrFriendCharles connects you with a curated network of retailers, brands, and partners.
Depending on the product, your purchase may be completed:
- Directly through our site via licensed retail partners
- Through trusted third-party retailers
- On external brand or partner websites
Because of this, your information may be shared with the relevant partner to process your order, deliver products, and provide customer support.
Personal Information We Collect
We may collect the following types of personal information:
- Contact details: name, email, phone number, shipping and billing address
- Payment information: payment method details and transaction confirmations
- Account information: login details, preferences, and settings
- Order activity: items viewed, added to cart, or purchased
- Communications: messages you send to us
- Device & usage data: IP address, browser, device type, and how you interact with the site
How We Collect Information
We collect information:
- Directly from you when you make a purchase, create an account, or contact us
- Automatically through cookies and tracking technologies
- From service providers and partners who help operate the platform
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Provide customer support
- Personalize your experience and recommend products
- Communicate with you about orders, updates, and promotions
- Improve our website and services
- Prevent fraud and protect our platform
- Comply with legal requirements
Sharing Your Information
We may share your information with:
- Retail and fulfillment partners to process and deliver your orders
- Shopify and service providers for payments, hosting, analytics, and support
- Marketing partners to provide relevant advertising (where permitted)
- Legal authorities if required to comply with law or protect our business
Each partner handles your data according to their own privacy policies.
Shopify & Platform Technology
Our store is hosted on Shopify. Shopify may process your information to help operate and improve the platform, including analytics and security.
To learn more, visit Shopify’s Privacy Policy: https://privacy.shopify.com/
Cookies & Tracking
We use cookies and similar technologies to:
- Understand how visitors use the site
- Improve performance and user experience
- Personalize content and recommendations
You can adjust your browser settings to manage or disable cookies.
Marketing Communications
If you provide your email address, you may receive updates about products, promotions, and content from UrFriendCharles.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request corrections or updates
- Request deletion of your data
- Opt out of certain marketing or data uses
To make a request, contact us using the information below.
Data Security & Retention
We take reasonable steps to protect your information, but no system is completely secure.
We retain your data only as long as needed to provide services, comply with legal obligations, and resolve disputes.
Third-Party Links
Our site may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing your information.
Children’s Privacy
Our Services are not intended for individuals under the legal drinking age or age of majority in their location. We do not knowingly collect personal information from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or your data:
