Collection: African Founder

Premium Sugarcane Vodka Crafted in the Heart of Africa

Experience the exceptional smoothness of Vusa African Original Vodka, a premium spirit meticulously crafted from the finest South African sugarcane. Distilled in small batches using a traditional copper pot still named 'Kagiso', Vusa offers a subtly sweet and silky finish that embodies the rich heritage of African craftsmanship.

Product Details:

• Product Type: Vodka
• Style: Premium Sugarcane Vodka
• ABV: 40% (80 Proof)
• Country: South Africa
• Region: KwaZulu-Natal

Tasting Notes:

• Nose: A delicate bouquet of soft grassiness intertwined with soothing eucalyptus and a subtle hint of vanilla sweetness.
• Palate: A harmonious blend of natural sweetness from sugarcane, offering a smooth and velvety mouthfeel with nuanced flavors of vanilla and a touch of herbal undertones.
• Finish: Clean and refreshing, leaving a lingering subtle sweetness that invites another sip.

What Makes Vusa Vodka Special?

• Unique Ingredient: Crafted exclusively from premium South African sugarcane, setting it apart from traditional grain-based vodkas.
• Artisanal Distillation: Triple distilled in small batches using a copper pot still, ensuring exceptional purity and a silky smooth finish.
• Minimal Filtration: Filtered only once to retain the natural character and subtle sweetness of the sugarcane.
• Authentic African Craftsmanship: Distilled and bottled in the heart of KwaZulu-Natal, embracing the rich cultural heritage of Africa.

Perfect Pairings:

• Food Pairings: Enhances dishes such as grilled seafood, light salads, and creamy cheeses.
• Cocktail Pairings: Ideal for classic vodka cocktails like the Vodka Martini, Moscow Mule, or Cosmopolitan. Its subtle sweetness also complements mixers like Sicilian lemonade for a refreshing twist.

Discover the Spirit of Africa:

Elevate your drinking experience with Vusa African Original Vodka, a spirit that not only offers unparalleled smoothness but also tells a story of African tradition and excellence. Whether enjoyed neat, on the rocks, or in your favorite cocktail, Vusa provides a uniquely satisfying experience that awakens the spirit.

The 2020 Danati Collection California Red Blend is a bold, approachable red from Lodi, California. Made from 60% Zinfandel, 20% Cabernet Sauvignon, and 20% Malbec, it offers deep ruby-red color, dark fruit aromas, and a smooth, velvety finish — crafted by two physicians-turned-entrepreneurs who built a wine brand rooted in culture, friendship, and the joy of discovery.

A good fit for casual gatherings, dinner parties, and anyone who wants a bold California red that does not require a special occasion. Serve at room temperature or slightly below.

Product Details

• Product Type: Wine
• Style: Red Blend
• Vintage: 2020
• ABV: 14.1%
• Country of Origin: United States
• Region: Lodi, Central Valley, California
• Grapes: 60% Zinfandel, 20% Cabernet Sauvignon, 20% Malbec
• Best For: Casual gatherings, dinner parties, grilled meats, bold red wine lovers

Tasting Notes

• Appearance: Deep ruby-red
• Nose: Lush dark fruit aromas
• Palate: Full-bodied and bold with dark fruit depth and a smooth, velvety texture
• Finish: Smooth and velvety
• Flavor Profile: A bold, fruit-forward California red blend with deep color and smooth texture. Zinfandel-driven with Cab Sauv structure and Malbec richness.

How to Enjoy

Serve at 60–65°F. Good with grilled meats, barbecue, hearty stews, and casual dinner gatherings.

What Makes It Special

Danati Collection is a Black-owned wine brand founded by women with roots in the Divine 9 community through Sigma Gamma Rho. The brand was built around the joy of wine, friendship, and cultural celebration — each bottle a reflection of the discovery that brought the founders together.

Kumusha Sauvignon Blanc is a vibrant, tropical white wine from the Western Cape of South Africa. It reflects the minimal-intervention winemaking approach of founder Tinashe Nyamudoka — a Zimbabwean-born sommelier who built the Kumusha brand around heritage-centered storytelling and an honest expression of the fruit.

Good for warm weather, fresh meals, and casual gatherings. Serve chilled with seafood, salads, or grilled vegetables.

Product Details

• Product Type: Wine
• Style: Sauvignon Blanc
• Country of Origin: South Africa
• Region: Western Cape
• Best For: Seafood, salads, grilled vegetables, warm-weather drinking

Tasting Notes

• Nose: Vibrant tropical fruit aromatics — fresh and inviting
• Palate: Bright and fruit-forward with clean acidity
• Finish: Fresh and clean
• Flavor Profile: A tropical, lively Sauvignon Blanc made with minimal intervention. Fresh, honest, and built for everyday enjoyment.

How to Enjoy

Serve chilled between 45–48°F. Good with shellfish, grilled fish, green salads, goat cheese, or fresh vegetables.

What Makes It Special

Kumusha is a wine brand founded by Tinashe Nyamudoka, a Zimbabwean-born sommelier who brings a heritage-centered perspective to South African winemaking. “Kumusha” is a Shona word meaning home — the wines are rooted in that sense of place and story. The approach is minimal intervention, letting the Western Cape terroir express itself naturally.

A Bold Expression of Mexican Craftsmanship

Experience the rich heritage and meticulous artistry of Serpiente For The Bold Añejo Tequila. Crafted from 100% estate-grown Weber Blue Agave in the highlands of Jalisco, Mexico, this ultra-premium, additive-free tequila embodies sophistication and distinction. Aged for 18 months in American oak barrels, it delivers a complex and velvety flavor profile that captivates the senses.

Product Details

Product Type: Tequila

Style: Añejo

ABV: 40% (80 Proof)

Country: Mexico

Region: Jalisco Highlands

The Old G London Dry Gin is a London Dry style gin with a classic juniper and citrus profile. Distilled nine times from a corn base, it brings juniper berries, citrus peels, coriander, licorice root, cardamom, and a smooth, intense botanical finish.

This bottle is a good fit for gin drinkers who want a polished London Dry that can handle classic cocktails. Enjoy it in a gin and tonic, martini, Negroni, or citrus cocktail when you want crisp juniper, citrus, and spice.

Product Details

• Product Type: Gin
• Style: London Dry Gin
• ABV: 42%
• Best For: Gin and tonics, martinis, Negronis, citrus cocktails, and sipping over ice

Tasting Notes

• Nose: Juniper berries and bright citrus peels
• Palate: Juniper, coriander, citrus peels, licorice root, and cardamom
• Finish: Smooth, intense, and botanical with lasting citrus and spice
• Flavor Profile: Classic, juniper-forward, citrusy, smooth, and dry

How to Enjoy

Use The Old G in a gin and tonic, martini, Negroni, or citrus-forward cocktail. It can also be served neat or over ice when you want the juniper and citrus profile to come through clearly.

What Makes It Special

The Old G keeps the familiar London Dry structure but adds a modern, culture-forward identity. The nine-times distilled corn base and mix of juniper, citrus, coriander, licorice root, and cardamom give it a clean but expressive profile.

Sango Reposado Tequila is a tequila-style African agave spirit made from African Agave Americana and Agave Salmiana harvested in South Africa. It brings green agave, lemon leaf, warm baking spice, caramel, vanilla, coconut cream, and a rounded barrel-influenced finish.

This bottle is a good fit for shoppers looking for an additive-free agave spirit with tequila cocktail versatility and a distinctly African point of view. Enjoy it neat, over ice, or in agave-forward cocktails where the oak-rested character can shine.

Product Details

• Product Type: African Agave Spirit
• Style: Reposado, Tequila-Style Agave Spirit
• Proof: 80
• ABV: 40%
• Best For: Neat pours, margaritas, palomas, agave highballs, and adventurous tequila-style discovery

Tasting Notes

• Nose: Green agave, lemon leaf, vanilla, dark chocolate, caramel, and gentle spice
• Palate: Almond, coconut cream, cinnamon, nutmeg, baking spice, and pastry cream sweetness
• Finish: Smooth and rounded, with creamy coconut, warm spice, and soft oak influence
• Flavor Profile: Oak-rested African agave spirit with green agave, vanilla, caramel, baking spice, coconut, and a smooth sweet finish

How to Enjoy

Sip it neat to explore the barrel influence, pour it over a large cube, or use it in a margarita, paloma, tequila-style Old Fashioned, or simple agave highball.

What Makes It Special

Sango is made by Spearhead Spirits using wild African agave and is crafted to bring African-grown agave to the world stage. It is tequila-style in use, but it is not legally tequila because it is made outside Mexico.

Sango Blanco Tequila is a tequila-style African agave spirit made from African Agave Americana and Agave Salmiana harvested in South Africa. It brings green agave, lemon leaf, white pepper, subtle smoke, baking spice, coconut cream, and a clean slightly sweet finish.

This bottle is a good fit for shoppers looking for an additive-free blanco-style agave spirit with a fresh, expressive profile. Enjoy it neat, chilled, or in classic agave cocktails with an African twist.

Product Details

• Product Type: African Agave Spirit
• Style: Blanco, Tequila-Style Agave Spirit
• Proof: 80
• ABV: 40%
• Best For: Margaritas, palomas, agave spritzes, neat pours, and blanco-style agave discovery

Tasting Notes

• Nose: Green agave, lemon leaf, white pepper, and a subtle ashy quality
• Palate: Baking spice, cinnamon, coconut cream, pastry sweetness, and fresh agave character
• Finish: Clean, smooth, and slightly sweet
• Flavor Profile: Unaged African agave spirit with green agave, citrus leaf, white pepper, baking spice, coconut cream, and a clean finish

How to Enjoy

Try it neat first to understand the African agave profile, then use it in a margarita, paloma, agave spritz, ranch water-style serve, or simple citrus highball.

What Makes It Special

Sango is made by Spearhead Spirits using wild African agave and is crafted to bring African-grown agave to the world stage. It is tequila-style in use, but it is not legally tequila because it is made outside Mexico.

The 2025 Aslina Ndubs Red Blend is an earthy, fruit-forward red from the Western Cape of South Africa. Made from 91% Pinotage and 9% Shiraz, hand-picked in March, fermented in stainless steel, and bottled in June — it is built for everyday moments, good food, and sharing.

A casual, approachable red wine that reflects its South African origins with honesty and warmth. Good with grilled meats, hearty stews, and casual gatherings.

Product Details

• Product Type: Wine
• Style: Red Blend
• Vintage: 2025
• Country of Origin: South Africa
• Region: Western Cape
• Grapes: 91% Pinotage, 9% Shiraz
• Best For: Grilled meats, hearty stews, casual gatherings, everyday red wine

Tasting Notes

• Nose: Earthy and fruit-forward with the Pinotage character coming through
• Palate: Medium-bodied with good fruit depth and approachable structure
• Finish: Warm and satisfying
• Flavor Profile: A fruit-forward, earthy South African red built for everyday drinking. 91% Pinotage with 9% Shiraz — honest, approachable, and made to share.

How to Enjoy

Serve at 60–64°F. Good with grilled meats, braised dishes, hearty stews, or as a casual dinner pour.

What Makes It Special

Aslina Wines was founded by Ntsiki Biyela, who is recognized as the first Black female winemaker in South Africa. The Ndubs range — named after her nickname — is inspired by her childhood memories and built for everyday moments, not just special occasions. This 2025 Red Blend carries that spirit directly: fruity, earthy, and made to be enjoyed freely.

2025 Aslina Ndubs Rose is a fruit-forward Tempranillo rose from Stellenbosch, South Africa, made by Ntsiki Biyela as part of Aslina's easygoing Ndubs range.

It brings salmon color, sweet melon, strawberry, and a subtle earthy note, with stainless-steel freshness that makes it a natural fit for good company, light meals, and chilled warm-weather pours.

Product Details

• Type: Wine
• Style: Rose
• Grape: Tempranillo
• Vintage: 2025
• Region: Stellenbosch, South Africa

The 2025 Aslina Ndubs White Blend is a fresh, fruit-forward white wine from the Western Cape of South Africa. Made from 98% Chenin Blanc and 2% Sauvignon Blanc — hand-picked at peak ripeness, fermented in stainless steel, and bottled in May — it is clean, approachable, and built for everyday drinking.

Summer in a glass. Good for warm weather, good food, and easy conversation. Serve chilled.

Product Details

• Product Type: Wine
• Style: White Blend
• Vintage: 2025
• Country of Origin: South Africa
• Region: Western Cape
• Grapes: 98% Chenin Blanc, 2% Sauvignon Blanc
• Best For: Warm-weather drinking, seafood, brunch, casual gatherings

Tasting Notes

• Nose: Fruity and fresh — orchard fruit and a clean, inviting aroma
• Palate: Bright and fruit-forward with good acidity and a light, approachable body
• Finish: Fresh and clean
• Flavor Profile: A fruity, unpretentious white blend driven by Chenin Blanc. Fresh, light, and built for everyday enjoyment in any season.

How to Enjoy

Serve well chilled between 44–48°F. Good with seafood, grilled chicken, light pasta, salads, or on its own as a casual pour.

What Makes It Special

Aslina Wines was founded by Ntsiki Biyela, recognized as the first Black female winemaker in South Africa. The Ndubs range is named after her nickname and is built for everyday drinking — accessible, honest, and rooted in South African terroir. The 2025 Ndubs White is hand-picked from the Western Cape and made with minimal intervention to keep the fruit fresh and true to its origins.

Discover APHRO Palm Spirit Nubi — a vibrant, heritage‑infused palm spirit re‑imagining West African tradition for the modern bar. This triple‑distilled spirit draws from naturally fermented palm sap, then embraces tropical fruit and floral infusions for a smooth, aromatic, and globally appealing sip. Whether you’re curious or experienced, Nubi offers a refreshing alternative to rum or agave‑based spirits with its unique palm‑sap backbone and fruit‑forward profile.

Product Details
Spirit Type: Palm Spirit (from fermented palm sap) 
Style: Tropical‑infused / Fruit‑infused Palm Spirit 
ABV: 40% (80 Proof) 
Country / Region: Inspired by West Africa (Ghana heritage)

Discover APHRO Palm Spirit The Moor — a bold, heritage‑rooted palm spirit reimagined for the modern palate. This unique spirit taps into West African tradition, drawing on palm‑tree sap distilled with care and infused with ginger, spices, and honey for a smooth but vibrant experience. It’s a standout among craft spirits, offering something refreshingly different from rum or whiskey while honoring ancestral roots.

Product Details
Spirit Type: Palm Spirit (distilled palm sap) 
Style: Spiced / Traditional West African inspired Palm Spirit 
ABV: 40% (80 proof) 
Country / Region: West Africa–inspired (crafted with heritage of Ghana / West Africa)

NV BIDO Sparkling Brut is a dry sparkling wine from France's Loire Valley, created by entrepreneur Nneka Ihim and rooted in the BIDO name, an Igbo word meaning begin.

Made in a traditional-method sparkling style, it offers fine bubbles, a creamy texture, and an elegant profile for celebrations, aperitif pours, oysters, light appetizers, cured meats, cheeses, and brunch.

Product Details

• Type: Sparkling Wine
• Style: Brut, Methode Traditionnelle
• Region: Loire Valley, France
• Blend: 80% Airen, 20% Macabeo

NV BIDO Sparkling Brut Rose is a dry sparkling rose from France's Loire Valley, created by BIDO Wines with a modern, celebratory approach to sparkling wine.

It is bright, fruit-forward, and refreshing, with lively bubbles and a clean structure that works for brunch, light appetizers, seafood, fruit-based desserts, and milestone moments.

Product Details

• Type: Sparkling Wine
• Style: Brut Rose
• Region: Loire Valley, France

Discover the artistry of Serpiente For The Bold Tequila Plata, an ultra‑premium, additive‑free blanco crafted from estate‑grown 100% Weber Blue Agave in Jalisco’s highlands. Bottled in stunning, hand‑blown cobra‑shaped glass with NFC enhancement, it blends traditional slow‑cooked distillation with modern, interactive elegance 

Product Details
Spirit Type: Tequila (Plata/Blanco)
Style: Ultra‑premium, additive‑free blanco
ABV: 40%
Country / Region: Mexico, Jalisco Highlands (Los Altos)

Seven Sisters Merlot is a medium-bodied, fruit-forward red from Stellenbosch, South Africa. It balances rich plum and black cherry flavors with a velvet finish, and gentle oak aging adds a soft layer of complexity without overpowering the ripe fruit. A celebration of sisterhood and heritage in every bottle.

A smooth, food-friendly Merlot that works well across a range of occasions. Good for casual dinners, gifting, and anyone who enjoys a medium-bodied red that is easy to pour and easy to enjoy.

Product Details

• Product Type: Wine
• Style: Merlot
• ABV: Approximately 13.5%
• Country of Origin: South Africa
• Region: Stellenbosch
• Best For: Casual dinners, gifting, roasted meats, pasta, cheese boards

Tasting Notes

• Nose: Rich plum and black cherry with a soft, inviting aroma
• Palate: Medium-bodied with plum and black cherry flavors and a velvet-smooth texture
• Finish: Soft with gentle oak complexity
• Flavor Profile: A smooth, fruit-forward Stellenbosch Merlot with plum, black cherry, and gentle oak. Medium-bodied and versatile — a reliable everyday red from South Africa.

How to Enjoy

Serve at 58–63°F. Good with roasted lamb, pasta, grilled chicken, mushroom dishes, and mild cheeses.

What Makes It Special

Seven Sisters is a Black-owned wine brand rooted in the Stellenbosch region of South Africa, celebrating the heritage and bond between sisters. Stellenbosch is one of South Africa’s most respected wine-growing areas, known for producing Merlot with ripe fruit, soft tannins, and natural elegance.

Kumusha Sondagskloof Sauvignon Blanc is a vibrant white wine from South Africa’s Cape South Coast, sourced from handpicked grapes in the elevated Sondagskloof region. It is known for its clean citrus-lime character balanced by orchard fruit and coastal freshness — with minerality and texture that unfold with each sip.

A natural companion for seafood, sushi, and lighter fare. A step up in texture from the standard Kumusha Sauvignon Blanc, reflecting the specific character of the Sondagskloof growing site.

Product Details

• Product Type: Wine
• Style: Sauvignon Blanc
• Country of Origin: South Africa
• Region: Sondagskloof, Cape South Coast
• Best For: Seafood, sushi, salads, lighter fare, mineral-driven white wine lovers

Tasting Notes

• Nose: Citrus-lime and orchard fruit with coastal freshness
• Palate: Clean and mineral-driven with texture that builds through the mid-palate
• Finish: Fresh and mineral
• Flavor Profile: A clean, mineral-forward South African Sauvignon Blanc with citrus and orchard fruit depth. The elevated Sondagskloof region gives it a distinct texture and freshness.

How to Enjoy

Serve well chilled between 44–48°F. Best alongside oysters, sushi, grilled fish, green salads, and lighter coastal dishes.

What Makes It Special

Kumusha Wines is founded by Tinashe Nyamudoka, a Zimbabwean-born sommelier whose approach to South African winemaking is rooted in heritage and a deep respect for terroir. The Sondagskloof region’s elevation and cool conditions on the Cape South Coast give this Sauvignon Blanc a mineral character and freshness that sets it apart from warmer-region expressions.

Ebony Wine Moscato is a semi-sweet white wine from Napa Valley, California. It offers a harmonious blend of floral and fruit notes — fragrant, approachable, and crafted to celebrate cultural heritage and artisanal winemaking.

A good fit for casual celebrations, brunch, and anyone who enjoys a lighter, floral white wine with a touch of sweetness. The Napa Valley origin brings a quality foundation to this accessible, crowd-pleasing Moscato.

Product Details

• Product Type: Wine
• Style: Moscato
• Vintage: 2019 (per product description; current availability may vary)
• Country of Origin: United States
• Region: Napa Valley, California
• Best For: Brunch, casual celebrations, floral and sweet white wine lovers

Tasting Notes

• Nose: Floral and fragrant with fruit notes
• Palate: Semi-sweet and approachable with a light body
• Finish: Soft and refreshing
• Flavor Profile: A lush, floral Napa Valley Moscato. Semi-sweet, light, and easy to enjoy on its own or as a dessert companion.

How to Enjoy

Serve well chilled between 44–48°F. Good with fruit desserts, light pastries, soft cheeses, or as a celebratory pour on its own.

What Makes It Special

Ebony Wine & Spirits is a Black-owned wine brand founded by women, with roots in HBCU community and the Divine 9 — represented here through ties to Alpha Kappa Alpha and Johnson C. Smith University. The Moscato is a tribute to heritage, community, and the joy of gathering together over good wine.

Ebony Wine Red Fusion is a 2017 red blend with plum, red cherry, blackberry, spice, oak, and a smooth finish.

It is a fruit-forward red for casual sipping, dinner gatherings, grilled foods, pasta, and relaxed celebrations. The wine is part of the Ebony Wine & Spirits portfolio and should be served slightly below room temperature.

Product Details

• Type: Wine
• Style: Red blend
• Vintage: 2017
• ABV: 12.0%
• Region: Napa Valley, California

How to Enjoy

Serve slightly below room temperature with grilled foods, pasta, roasted vegetables, or casual dinner spreads.

What Makes It Special

Ebony Wine Red Fusion brings a bold, approachable red blend into a portfolio rooted in culture, community, and accessible wine enjoyment.

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2019 Ebony Sparkling Rose is a sparkling rose from Ebony Wine & Spirits, a Black-owned wine and spirits company based in Charlotte, North Carolina.

It brings refreshing bubbles, delicate red berry character, white fruit, and a clean finish that fits celebrations, brunch, gifting, and relaxed gatherings.

Product Details

• Type: Sparkling Wine
• Style: Brut Rose
• ABV: 11.5%
• Region: Napa Valley, California

Website & Store Locator use code "urfriendcharles" for 25% off

The Epitome of Opulence and Refinement

Indulge in the exquisite craftsmanship of Serpiente For The Bold Añejo Cristalino Tequila, an ultra-premium spirit that seamlessly combines tradition with innovation. Crafted from 100% estate-grown Weber Blue Agave from the Jalisco Highlands, this tequila undergoes meticulous aging and filtration processes to achieve unparalleled clarity and complexity.

Whether savored neat, on the rocks, or as the foundation of an elegant cocktail, Serpiente For The Bold Añejo Cristalino Tequila offers a sophisticated experience for discerning enthusiasts.

Product Details

Product Type: Tequila

Style: Añejo Cristalino

ABV: 40%

Country: Mexico

Region: Jalisco Highlands

An Exquisite Reposado Tequila for the Discerning Palate

Experience the elegance of Serpiente For The Bold Reposado Tequila, a premium spirit that embodies the artistry of traditional tequila-making. Crafted from 100% estate-grown Weber Blue Agave from the Jalisco Highlands, this reposado is aged for 4 to 6 months in American oak barrels, resulting in a harmonious blend of rich flavors and smooth finish.

Whether enjoyed neat, on the rocks, or as the foundation of an exceptional cocktail, Serpiente For The Bold Reposado Tequila offers a refined experience for both connoisseurs and those new to premium tequilas.

Product Details

Product Type: Tequila

Style: Reposado

ABV: 40%

Country: Mexico

Region: Jalisco Highlands

An Artisanal Vodka Celebrating Diversity and Craftsmanship

Discover the essence of elegance with Kalos Kaleidoscope of Vodka, an ultra-premium, gluten-free spirit meticulously handcrafted in small batches in the picturesque hills of Southern California. Distilled six times by passionate artisans, Kalos offers a smooth, refined taste that delights the palate.

Product Details

• Product Type: Vodka
• Style: Ultra-Premium, Small Batch
• ABV: 40% (80 Proof)
• Country: United States
• Region: Southern California