Propio Non‑Alcoholic Frizzante Rosé

Tasting Notes

Nose: Bright rhubarb, wild strawberries, and a touch of hibiscus blossom

Palate: Red currant, tart cranberry, citrus, layered with subtle clove spice

Finish: Clean, dry, and mineral-driven with a crisp lift and no residual sweetness

Meet the Founders

Propio was founded by Cassi Davis and Mikaela Funn, two best friends and Spelman College alumnae on a mission to redefine the ritual of celebration. Motivated by their own journeys toward wellness and culture-driven hospitality, they created Propio to fill the gap in premium, alcohol-free wines that feel as sophisticated as traditional spirits. Davis brings deep experience in brand strategy and product integrity, ensuring every bottle delivers quality and authenticity. Funn, a storyteller and branding expert, helps shape Propio’s inclusive, expressive identity.

Their decision to source grapes from Washington’s Columbia Valley AVA reflects their commitment to terroir, elegance, and vibrant flavor. With Propio — which means “one’s own” in Spanish — they’re building a legacy of self-ownership, wellness, and joyful connection in the non-alcoholic space.

What makes Propio’s Frizzante Rosé unique among Black-owned brands?

Propio is one of the few Black-owned non-alcoholic wine brands using real Columbia Valley wine and advanced dealcoholization methods to deliver a dry, complex taste. It avoids the sugary profiles common in NA options while centering culture and celebration.

How should I serve Propio Frizzante Rosé?

Serve chilled in a flute or white wine glass. It’s excellent neat, or over ice with a citrus twist. For cocktails, try it in a Non-Alcoholic Spritz with NA aperitif and soda water.

Is this a wine or a spirit?

Propio is a dealcoholized wine — fully fermented, then alcohol is gently removed. While often listed with Black-owned spirits for its celebratory feel, it's legally a non-alcoholic wine.

Where can I buy Propio?

Available online at UrFriendCharles.com and select specialty retailers nationwide.

What is the alcohol content?

Less than 0.5% ABV — comparable to kombucha or ripe fruit juice.