UrFriendCharles
UrFriendCharles.comA trusted destination for discovering Black-owned spirits, wine, beer, nonalcoholic drinks, and lifestyle goods through education, founder stories, product discovery, and e-commerce.
Ventures
UrFriendCharles Ventures
Building discovery platforms culture has been missing.
Your Friend Charles Media LLC, DBA UrFriendCharles, builds digital platforms that help people discover Black-owned spirits, local retailers, and HBCU sports stories through media, commerce, and people-centered AI.
Featured In & Seen Around
The work is already showing up in trusted places.
UrFriendCharles has been featured across beverage media, culture outlets, tech platforms, podcasts, community guides, and industry events focused on discovery, entrepreneurship, and Black-owned businesses.
Apple Maps
Guide Feature
Beyondish
Founder Interview
BevNET
Beverage Media
Wine Spectator
Wine Media
Beverage Industry
Industry Coverage
People of Color in Tech
Founder Story
Yahoo Finance
Press Pickup
Cuisine Noir
Culture Coverage
ESSENCE
Expert Quote
The Kickback with Keri
Podcast Feature
BOWSFest
Awards Partner
The Founder
Meet Charles Everett III
Charles Everett III is a creator, operator, and community builder using media, commerce, and AI to make overlooked products, stories, and communities easier to find.
Make it useful. Make it honest. Make it easy to find.
Through UrFriendCharles Ventures, Charles is building focused digital platforms that surface Black-owned brands, local retailers, and HBCU athletics with more context, care, and visibility.
The Portfolio
Three platforms. One mission.
Each platform targets a distinct but connected community — from spirits enthusiasts and local shoppers to HBCU sports fans. Together, they form a growing ecosystem built around discovery, culture, and commerce.
Black-Owned Liquor Store
BlackOwnedLiquorStore.comA local retail discovery and delivery platform connecting consumers with select liquor stores, curated products, and Black-owned spirits available nearby.
HBCU Scores
HBCUScores.comA sports media and fan engagement platform for HBCU athletics, featuring scores, recaps, school profiles, historical content, and future bracket-style and pick’em experiences.
People-Centered AI
AI should adapt to people — not the other way around.
Across UrFriendCharles Ventures, AI is used to make discovery easier. The goal is to build tools that answer real questions, reduce friction, and help people find products, stories, stores, and sports information in a way that feels natural. That means helping people move from curiosity to action — finding what fits, learning why it matters, and supporting their communities with their dollars.
The people-centered AI operating layer
People-centered AI is the operating layer behind UrFriendCharles Ventures. It helps each platform do more than surface products, posts, scores, or search results. It helps people ask better questions, discover stories they may have missed, and get to useful places they may not have known to search for yet.
Real Questions
Tools built around how people actually search, ask, compare, and discover.
Less Friction
Removing barriers between people and what they are trying to find.
Natural Discovery
Experiences that feel clear, useful, and human — helping people find the next right product, story, store, school, or community connection.
Technology
Discovery, storytelling, and data working together.
The goal is not to copy big platforms or chase search traffic alone. The goal is to build tools that help people understand what they are buying, who they are buying from, where to find it, and what their support makes possible.
Conversational Discovery
AI tools that help people ask natural questions and find products, stores, stories, and sports information without needing the perfect search terms.
Product & Story Matching
Recommendations that connect taste, occasion, region, founder story, ownership, and cultural context — not just product tags.
Founder & Brand Context
AI-supported storytelling that helps shoppers understand who made the product, why it exists, and why supporting it matters.
Local Retail Discovery
Tools that connect people with nearby stores, delivery options, and curated Black-owned spirits available in their area.
HBCU Scores & Recaps
Clean, readable HBCU sports coverage that turns scores, stats, school profiles, and game results into stories fans can follow without clutter.
HBCU Fan Engagement
Future bracket-style, tournament-style, and pick’em experiences built for HBCU sports fans — bringing interactive tools often reserved for larger programs into the HBCU sports space.
Educational Content Systems
Guides, explainers, and product education built to answer real consumer questions, not just fill pages for SEO.
Historical Summaries
HBCU athletic history made cleaner, easier to search, and easier for fans to share.
Data Enrichment
Cleaner product, retailer, team, school, founder, and historical data that makes each platform easier to search, trust, and use.
Why It Matters
Big platforms are built for scale. Culture needs depth.
Smaller brands, local retailers, and culture-specific communities often get buried. UrFriendCharles Ventures exists to close that gap with focused platforms that go deep, stay useful, and make overlooked products, stories, and communities easier to find, support, and share.
Black-Owned Brands
Given the discovery infrastructure they deserve.
Local Retailers
Connected to buyers who are actively looking.
HBCU Athletics
Covered with the depth, clarity, and respect the culture demands.
Opportunities
Partnership opportunities
UrFriendCharles Ventures partners with brands, retailers, sponsors, and collaborators who want to reach focused, culture-specific audiences in useful ways.
Brand Partnerships
Integrate Black-owned spirits, beverages, or lifestyle products into the platform ecosystem through editorial features, product spotlights, and curated discovery.
Retail Partnerships
Connect liquor stores and retail locations to active local buyers through store profiles, delivery pilots, and featured placement.
Sponsorships
Align with HBCU sports culture and the Black spirits community through platform placements, content integrations, and event activations.
Speaking & Thought Leadership
Invite Charles Everett III to speak on AI in media, Black entrepreneurship, cultural commerce, and community-driven platform building.
Media Collaborations
Partner on editorial, podcast, video, or social content that fits the UrFriendCharles audience and voice.
Technology Projects
Explore AI, retail discovery, data enrichment, and fan engagement tools built for culture-specific communities.
Impact By The Numbers
A growing ecosystem built for culture.
The communities we serve are large, loyal, and underserved by existing platforms. The opportunity is significant — and the work is still growing.
3
Portfolio Platforms
UrFriendCharles, BlackOwnedLiquorStore.com, and HBCU Scores.
100+
HBCU Schools Added
More than 100 HBCU schools have been added already, with profiles, scores, and athletic history continuing to grow.
$500K+
Economic Influence
Through product visibility, content reach, events, and partnerships.
450+
Marketplace Products
A growing catalog of Black-owned spirits, beverages, and lifestyle goods.
Want to partner, collaborate, or learn more?
UrFriendCharles Ventures is seeking brand partners, retail integrations, sponsors, media collaborators, and technology partners across all three platforms.
Start the Conversation
Your Friend Charles Media LLC · DBA UrFriendCharles
