• Mur Mur Premium Coconut Rum 750ml bottle
  • Mur Mur Premium Coconut Rum with fresh coconut and tropical flowers
  • Mur Mur Rum brand display at a spirits event
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Mur Mur Premium Coconut Rum 750ml

Mur Mur Premium Coconut Rum 750ml

$29.99
$29.99
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, Delivery by Aug 23, 2026
Title

Mur Mur Premium Coconut Rum blends rums from Guyana, Barbados, and the Dominican Republic with coconut water to create a smooth, tropical coconut rum with real Caribbean rum character underneath the flavor. At 30% ABV / 60 proof, it is approachable enough to sip while still bringing enough structure to stand up in a cocktail.

Mur Mur was designed to be rich in coconut without becoming overly sweet. Enjoy it neat, over ice, with pineapple juice, topped with a light spritzer, or in your favorite tropical rum cocktail.

Product Details

  • Spirit Type: Coconut Rum
  • Size: 750ml
  • Alcohol: 30% ABV / 60 Proof
  • Rum Origins: Guyana, Barbados, and the Dominican Republic
  • Founded: 2017
  • Co-Founders: Shammah Joy and Scott Kenchi

Tasting Notes

Aroma: Fresh coconut with soft tropical sweetness.

Palate: Rich, juicy coconut layered over traditional rum character, with subtle light fruit and a creamy, velvety texture.

Finish: Smooth and lingering, with coconut, light fruit, and very little alcohol burn.

Did You Know?

Mur Mur is “rum rum” spelled backward. The brand's signature pink color was inspired by the natural pink hue coconut water can develop. Certified color is used to keep the appearance consistent from bottle to bottle

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  • Founder Story

    Mur Mur was founded in 2017 by co-founders Shammah Joy and Scott Kenchin. The self-funded founders came into spirits from music, fashion, and marketing backgrounds and chose to put a major focus on the liquid and the bottle experience from the start.

    Joy immigrated from Zimbabwe to the United States in 1987 and later became a driving voice behind Mur Mur's focus on purpose and accountable consumption. Her approach goes beyond simply telling people to drink responsibly and encourages people to make intentional choices about when, why, and how they drink.

  • Frequently Asked Questions

    What does Mur Mur taste like?

    Mur Mur has a smooth coconut-forward flavor with a light sweetness and a soft tropical finish. It is made to be easy to sip while still working well in cocktails.

    What type of rum is Mur Mur?

    Mur Mur is a premium flavored rum with coconut notes.

    How much alcohol is in Mur Mur?

    Mur Mur is bottled at 750ml. You can list the exact ABV here once confirmed on the bottle or brand materials.

    How should I drink Mur Mur?

    You can enjoy it neat, over ice, or mixed into tropical and rum-based cocktails. It also works well with pineapple juice, citrus, ginger beer, or coconut water.

    Why is the bottle pink?

    The pink color is part of Mur Mur’s brand identity and helps the bottle stand out from traditional rum packaging.

    What does the name “Mur Mur” mean?

    “Mur Mur” comes from the word “rum” spelled backward twice, giving the brand a playful connection to the spirit itself.

    Is Mur Mur Black-owned?

    Yes. Mur Mur is a Black-owned brand.

    Is Mur Mur women-owned?

    Yes. The brand has Black woman ownership and leadership.

    Does Mur Mur have an African founder?

    Yes. The brand has a Zimbabwean founder, giving Mur Mur a connection to both African and African diaspora entrepreneurship.

    Where is Mur Mur made?

    I’d leave this one off until we confirm the official production or distillation location.

    Is Mur Mur good for gifting?

    Yes. Its bold pink presentation and approachable coconut flavor make it a strong option for birthdays, celebrations, housewarming gifts, and hosts.

    What size bottle is Mur Mur?

    Each bottle contains 750ml.