Guidance Small Batch Whiskey

Tasting Profile

Nose: Burnt caramel, maraschino cherry, vanilla

Palate: Sweet corn and spicy rye balanced with smooth malted barley

Finish: Smooth and intense with lasting character

Meet the Founder: Jason Ridgel

An entrepreneur and community activist, Jason Ridgel founded Guidance Whiskey in October 2018, inspired by a deep appreciation for culture, family, and friendship. A Tennessee State University graduate, Jason launched his first business at 23 and has since ventured into various industries, including healthcare and fashion. With Guidance Whiskey, he aims to create a premium, accessible spirit that honors tradition while embracing innovation. Beyond the whiskey industry, Jason is committed to uplifting others, serving on the board of Creatives' Day and founding Hydrate the Hood, initiatives that support underserved communities and aspiring entrepreneurs.

Frequently Asked Questions

What makes Guidance Whiskey unique?

Guidance Whiskey is a Black-owned, small-batch whiskey that combines the best of Iowa distilling and Nashville craftsmanship. Each bottle is made with precision and care, delivering exceptional flavor.

How should I store my whiskey?

Keep it in a cool, dark place, away from sunlight. Once opened, it can last for years if stored properly.

What cocktails can I make with Guidance Whiskey?

It’s great for classics like the Old Fashioned, Manhattan, and Whiskey Sour, but it also works well in modern craft cocktails.

Do you ship to my state?

We ship to most U.S. states, except MI, UT, SD, and TN. Orders typically process in 2-3 business days.