Meet the Founders
Casa De Reyes Tequila is the vision of three modern kings — Monroe “The Mastermind” Lipsey, Flex “The Mixer” Jackson, and Dekoda “The Muscle” Watson — whose brotherhood was forged through shared ambition, bold risks, and a love for premium agave spirits. What started as weekly happy hours turned into deep conversations about legacy, business, and elevation. From these moments, a new chapter was born: Casa De Reyes, a premium tequila brand built to inspire and bring people together.
Monroe Lipsey stepped beyond the security of corporate life to embrace entrepreneurship. With a passion for integrity, mentorship, and long-term impact, Monroe saw tequila not just as a spirit, but as a vehicle for community, connection, and calculated risk.
Flex Jackson, the social architect of the group, brought the energy of a true connector. From college tailgates to curated events, Flex always understood how spirits bring people together. With a deep love for reposado tequila and a knack for outside-the-box thinking, his vision helped shape Casa De Reyes into a brand as smooth as its pours.
Dekoda Watson, a former NFL player, transitioned from the field to the world of spirits with a mission to prove he was more than an athlete. Though initially a tequila novice, Dekoda embraced the journey fully — committed to growth, entrepreneurship, and building generational wealth for his family and his community.
Together, they transformed a friendship into a luxury tequila brand rooted in excellence, culture, and the spirit of elevation.
