Dating apps? We’re over it. It's time to build your dream bae instead. With Build-A-Bae, you get to mix and match traits to create your dream boo. Sounds easy, right? Wrong. Your friends are about to throw some curveballs your way, and it’s about to get wild.
You’ve got 150 attribute cards randomly distributed to craft your bae. But the Dice, Life Happens, and Break Up Cards could mess things up! One minute, your partner’s perfect. The next, they’re dodging life twists like they’re in a rom-com gone wrong.
From date nights to bachelorette parties, this game brings nonstop laughs, unexpected drama, and plenty of OMG moments you’ll find hard to forget.
Hella Awkward and Build-A-Bae were created by siblings Brittane Rowe and Brandon Rhodes, alongside Brandon’s partner Jane Lim, during the 2020 lockdown in New York City. What started as a casual exchange of deep, thought-provoking prompts quickly turned into a mission: to help people break the ice, spark real conversations, and build genuine connections.
As a proud Black- and AAPI-owned family business, the founders bring together diverse cultural perspectives and a shared love of storytelling, humor, and meaningful dialogue. Their games are bold, honest, and designed to take you beyond surface-level talk — whether you're deepening a relationship or just trying to figure out if there’s a second date in your future.
From awkward truths to ideal partner preferences, Hella Awkward and Build-A-Bae are made to get people talking — authentically, playfully, and unapologetically.
