Discover New Dawn Whiskey, a craft expression by New Dawn Distilling that blends environmental purpose with rich whiskey character. This small‑batch spirit is rooted in sustainable practices and aims to deliver an experience that appeals to newcomers and aficionados alike. A Black woman‑led brand, New Dawn distils with intention from grain to glass — always considering community, ecology, and flavor in each release.
New Dawn Distilling was founded in 2023 by Dr. Dawn O’Neal, who holds a PhD in Ecology. Her background in conservation, regenerative agriculture, and environmental advocacy deeply informs the brand’s ethos. Dr. O’Neal has described her pivot from academic and nonprofit work to spirits as a way to fuse purpose and craft — creating a whiskey company that stands for both flavor and impact.
Through New Dawn, she aims to reshape how whiskey is made — prioritizing sustainability, equitable sourcing, and building diverse partnerships.